Startup Board Meeting

# Acme Board Meeting January/2025

## Executive Summary

The year 2024 had a strong finish despite setbacks in terms of product development and market capture. We are on track to hit most of our strategic long-term goals, but we need to take the market conditions into consideration and act proactively. 

## Business Highlights
- Revenue grew by 10%, making it 50% growth YoY.
- Customer retention grew by 12%, making it 40% YoY
- 50% of the AI feature has passed production, we will ship the feature by April.

## Things that went well in Q4 2024
- Revenue growth due to YouTube as a strong acquisition channel.
- Partnerships with multiple YouTubers for influencer campaigns.
- Reduced CAC due to largely organic traffic.
- Hired a product head to also lead growth efforts.

## Things that didn’t go well in Q4 2024
- AI feature shipping to be delayed into Q2 of 2025. 
- Sudden departure of 2 backend engineers. 
- Customer retention fell 50% below expectations.

## Financials
- __Revenue:__ $25 million
- __Net income:__ $10 million
- __Cash reserve:__ $12 million

## Growth
- YoY 25% growth in customer base, and 20% growth in ARPU.
- Entered Switzerland and Zimbabwe markets adding $1 million to our revenue.

## Other Metrics
- Total employee headcount down by 5%. 
- NPS score dropped from 80 to 75, due to an influx of users from new markets.

## Q4 Review

### Growth
- __Previous Quarter Goal:__ 10% increase in user growth
- __Previous Quarter Result:__ 22% increase in user growth

### Financial
- __Previous Quarter Goal:__ $30 million in revenue
- __Previous Quarter Result:__ $25 million in revenue

## Q1/2025 

### Growth
- __Current Quarter Goal:__ Grow user base by 25%
- __Confidence Level:__ Yellow

### Financial
- __Current Quarter Goal:__ Grow revenue to $30 million
- __Confidence Level:__ Green

## Major Updates:
- New video based GTM strategy focussing on YouTube influencers.
- New pricing plan added for new markets.
- AI features tested positively with beta testers.
- A new Series A funded startup called “Willie” has entered the space.
- Wiblo has raised $125 million in their Series C round.